A R C H I V E2 0 0 1  
19th
  Seoungho Cho
67/97
 
  USA 2001
BetacamSP, 7:05, colour, stereo
67/97 tape is structured around the categorization of images and moments from every day life. A can of soup, a leaf, a tube of paint, a woman's lips are each 'read' as objects of some sort of conceptual barcode system. According to Cho, the title refers to the 97 images of 67 objects that make up the tape. Ultimately, the piece is about a search for meaning and human qualities in information. The 97 images are 'read' by a barcode reader, a finger, our eyes. The viewer's finger attempts to not only 'read' the woman's lips but searches for experience that would penetrate the surface. It is an exploration of desire through the conscious and subconscious process of looking.The soundtrack of electronic tones might be read as the heartbeat and blood flow of the artist or viewer, trapped with analogue wishes in a digital reality.

Seoungho Cho's formal training is in graphic design. This tape presents that background more strongly that any of his works to date. In a sense, the tape is an animation of still-lives brought to life through layering, editing and soundtrack. As much as it is a visual breakthrough for him, it also aims towards an emotional breakthrough, searching to go beneath the beauty of his always well-crafted images in order to find a human quality in visual and sonic representation.

- Stephen Vitiello


Seoungho Cho ° 1957 Seoul, South Korea
Lives and works in New York, USA

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