Matheson works at the border of documentary and fictional narrative forms, exploring the ways that the 'everyday' can be re-framed and opened up as terrain for fictional re-invention, aesthetic experimentation and social criticism. His latest absurdist, microscopic film noir follows the activities of an underground network of ill people, desperate to discover alternative methods of self-care in a world whose natural resources are disappearing. While examining the meaning of health, disease and well-being in post-industrial culture, 'Apple...' imagines the development of a culture at the margins, linked by illicit radio broadcasts, toxic waste sites, the highway, and ultimately by the overwhelming desire to find a cure.
A quiet, almost detached narrator's voice relates the story of this underground movement, accompanied by seemingly ordinary images out of everyday life that take on a grimmer meaning due to the fact that not only are they in grainy black-and-white but are mostly shot in close-up and/or by an amateur's unstable hand, suggesting we are witnessing images that we were never meant to see but that were smuggled out of unknown territory.